Healthy Life - Me @ 63Rd Ipc, Bangalore
The most favoured construct resultant for pharmacists, inward fact, this 'event brand' is a legacy construct amongst a smashing emotional bonding for pharmacists, it is the INDIAN PHARMACEUTICAL CONGRESS (IPC). This annual resultant is a fourth dimension to RELEARN, RECONNECT AND REINSPIRE. The IPC is held every Dec, this year's edition was at Bangalore (16.12.2011, 17.12.2011 together with 18.12.2011). Bangalore is my identify of rest since 1990 (when I came for studying yard Pharma inward Pharmacology at Govt. College of Pharmacy, Bangalore; I take away maintain come upwardly to Bangalore from Mysore my birthplace, Mysore is located 160 km from Bangalore; however, my solid unit of measurement roots (ie., my parents' native place) are inward Durga village, Karkala, Udupi district).
Naturally, the excitement bird was real high since the IPC was making its presence inward Bangalore almost after a decade.
Above: a long arrive at persuasion of the initiatory session
Our encouraging JMD
Thanks to the encouraging JMD of my employer company, our registrations to IPC were ensured together with thank y'all to his back upwardly I could engage inward useful relearning, reconnecting to my classmates together with other acquaintances, together with participate inward the scientific session through a poster that I position up.
In inward a higher identify photograph I pose earlier my scientific poster
In the inward a higher identify picture I have my certificate for poster presentation from Dr. Asha of Al Ameen College of Pharmacy, Bangalore who was the Chairperson of K serial poster presentations (on pharmaceutical management)
The inward a higher identify is my certificate of the newspaper presentation (ie., scientific poster presentation)
My scientific poster was on THE LONG TAIL STRATEGY IN PHARMACEUTICAL INDUSTRY. Chris Anderson proposed a concept: companies are offering many unique products sold inward smaller quantities along amongst major brands. This, he said, contributes to a boost of marketshare, ROI together with profits. In my scientific poster, I take away maintain extrapolated this concept to the pharma industry. I discovery that companies (particularly MNCs) inward the absence of blockbuster brands, are adopting a strategy similar the long tail strategy to get upwardly marketshare or achieving other corporate objectives.
In the inward a higher identify moving painting I am amongst my society together with manufacture colleagues. The gentleman amongst blazer is Mr. southward G Biligiri, VP - Technical inward my society and
a prominent fellow member of the local pharmaceutical community.
Mr. Biligiri was also an active someone of the 63rd IPC's local organizing committee. It was fascinating to move some amongst Mr. southward G Biligiri during the IPC event. With every 2 steps he took, 3 individuals would come upwardly up to greet him together with utter to him! Such is his network!!
During the 63rd IPC, Bangalore I could also reconnect amongst dynamic Mr. Madhusudhan (third from reader's right, ie., side past times side to me on my correct side, the gentleman wearing suit, wedged betwixt me together with Mr. Biligiri).
Mr. Madhusudhan is i of the leaders of Karnataka pharma industry. When I was a pharma pupil inward the belatedly eighties together with early on nineties, Mr. Madhusudhan was real active inward the pharma circles of Karnataka equally a leader of the corporate world. I had represented Karnataka inward the national pharma elocution contest, 3 times - during my lastly B Pharma, offset yard Pharma together with minute yard Pharma, together with during all these years, the someone who used to motivate us students - together with accept special attention of us was Shri Madhusudhan. Golden memories!! When I met him, after all these years, Shri Madhusudhan remembered me!!
I listened to his illuminating lecture, during the IPC, on 'data integrity together with other manufacturing concepts equally practiced inward USA together with India', (on 18.12.2011 at Cassia hall). Mr. Madhusudhan is currently based inward USA.
During the initiatory session, the Chairperson of 63rd IPC, Bangalore, Mr. Subodh Priolkar, General Manager of Colorcon gave an outstanding utter on the increment prospects of the Indian Pharma Industry.
Later on, during the day, a utter past times Ms. Aditi Kare Panandikar, Wholetime Director of Indoco Remedies, Mumbai, was riveting. Her professional person commitment together with scientific grooming was stark clear, this immature professional person was at her inspiring best. Her incisive analysis backed past times difficult information gave a precise persuasion of the developing trends inward Indian pharma, together with the chance for novel describe of piece of employment concern models. Truly, she has a 360 grade persuasion of the developing pharma business, together with has kept herself abreast amongst the latest happenings of the pharma world.
By George, Dr. George Patani, Director, Inga Laboratories, Bombay was at his oratorical best. The attending getter instance inward his presentation, of the legal Definition of province was real striking. He went on to acquaint his concerns together with views inward a persuasive means - such equally the challenge on the pricing front end faced past times Indian pharma industry.
Both speakers highlighted that since outsourcing of pharmaceutical move was at every stage of the value chain (ie., CRAMS (contract query together with manufacturing services)), Indian pharmaceutical manufacture was at the cusp of some other exciting increment phase. This they take away maintain reiterated volition need good trained professionals...
Mr. Ganesh Nayak, the pharma leader from Zydus Cadila group, was at his authoritative best talking on strategies together with describe of piece of employment concern models available for pharma enterprises inward today's context. Mr. Nayak presented his utter on 18.12.2011, however, I could non heed completely to the talk, since I had to live at that topographic point along amongst my scientific poster too.
Dr. R B Smarta, a consultant spoke on an interesting concept of pharmacoeconomics. His utter was good illustrated amongst graphic elements. This emerging concept deals amongst pricing vis-a-vis therapeutic benefits offered, together with consequently looking at the cost of therapy from a holistic angle.
Mr. K Kiranshankar, a veteran marketer of the pharma industry, spoke on the electrical flow condition of the pharma marketplace from the 4 Ps betoken of view: product, price, advertisement together with placement. It was a ringside persuasion of a practicing marketing artiste!
A pleasant surprise was the oral communication past times Dr. G Parthasarathi, Head - Pharmacy practice, my B Pharma alma mater. He has grown rich inward stature today, a leader together with academic expert. He has also edited a text mass on chemist's shop practice, which I excogitation to purchase shortly! His utter was good received together with made high behave upon inward the audience.
Dr. B R Jagashetty, Drug Controller of Karnataka, also lent his regal presence to the show.
Dr. Saranjit Singh, Dean, NIPER, Mohali gave a thrilling lecture on the bird of impurities together with their behave upon on exports. He gave exciting instance studies on how a pocket-size modify inward bird of impurities inward a pharmaceutical formulation tin move a barrier to selling inward regulated markets!
All inward all, the IPC was inspiring, all virtually learning sessions, together with reconnecting. I would take away maintain liked to heed to all the lectures, but it wasn't possible to live everywhere at the same time! Moreover, visiting the Pharma Expo requires a lot of time! So fourth dimension is/was a constraint.
The nutrient together with other arrangements were 'overall good'. IPC @ Bangalore was a memorable one!!
Good onetime memories!!
Above I am seen amongst Dr. K yard Bhat Phd of QA dept., College of Pharmaceutical Sciences, Manipal. Bhat was my B Pharma classmate together with subsequently on during my Bangalore years, he was my roommate . He went on to create PhD from Gujarat, together with is at i time a good placed Associate Prof. at the inward a higher identify college, which is a few kms from his hometown! While I was submitting my scientific poster, he was an evaluator for some other serial of scientific posters at the 63rd IPC, Bangalore! It was overnice connecting amongst him at IPC, after xviii years, although nosotros take away maintain been inward touching through email together with phone. We are seen (above) side past times side to a tabular array of vegetable carvings inward the
dining hall during IPC.
Self amongst society colleagues at IPC, Bangalore (in inward a higher identify 2 photos)
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