You Plow Nutrient Vantage Friday
This week's lucky "winner"... cola!
Thirsty yet? Visual cues such equally these are used to drive food/beverage seeking together with consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding drinkable plenty times, especially equally a malleable child, your encephalon comes to associate everything almost that drinkable amongst the master copy vantage you lot obtained from it (calories, sugar, together with caffeine). This is just Pavlovian/classical conditioning*. Everything associated amongst that drinkable becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the scent of it, the audio of a tin popping, together with fifty-fifty the physical together with social surround it was consumed in-- just similar Pavlov's dogs learned to drool at the audio of a bell that was repeatedly paired amongst food.
This is a big business office of why nutrient advertising works. Showing you lot nutrient on TV or on a billboard is just a cue that triggers your previously formed vantage association, motivating you lot to obtain the food/beverage when it may non direct maintain crossed your heed otherwise.
Cola is an interesting drinkable amongst a long history inwards the US. It became pop later on the evolution of Coca-Cola yesteryear the American chemist John Pemberton inwards 1886. If you lot asked twenty people on the street what is used to flavour together with coloring cola, I suspect most of them would direct maintain no idea, or gauge roughly form of industrial chemic concoction. In fact, the flavour comes from a blend of mutual spices we're all familiar with, including citrus rind, cinnamon, together with vanilla, together with the coloring comes from caramel.
Of course, it also comes amongst a hefty dose of sugar, or to a greater extent than precisely, high-fructose corn syrup. One 12 oz tin clocks inwards at 136 calories, almost 50% to a greater extent than than a medium apple. A twenty oz beverage, also commonly consumed, weighs inwards at 226 calories. Soda is nutritionally bankrupt, tends to survive consumed carelessly on come about of a normal diet, doesn't comprise the substances (fiber, protein) that would commonly trammel intake together with render wellness benefits, promotes molar decay, together with is rewarding plenty that nosotros imbibe it inwards the absence of calorie demand (hunger). Sugar-sweetened beverages (as opposed to most other sources of sugar) are linked to the evolution of obesity inwards observational studies together with controlled trials, although the show hasn't ever been consistent.
Why produce nosotros imbibe soda? Because it's rewarding, almost yesteryear Definition (reward = motivation together with behavioral reinforcement). If it weren't rewarding, we'd just imbibe H2O instead. Why is it rewarding? No mystery here. As amongst all hyper-palatable/rewarding foods, it's somewhat of a perfect storm. It contains a concentration of carbohydrate that's correct at the human "bliss point" that is consistently exploited yesteryear nutrient manufacturers-- non besides depression together with non besides high. It contains caffeine, a habit-forming drug (and it used to comprise cocaine). It tastes proficient together with has a pleasant fizz. Last but non least, it's tardily to ingest.
* The calories, sugar, together with caffeine are the unconditioned stimuli; the appearance, aroma, atmosphere, etc. are the conditioned stimuli. Once conditioned yesteryear repeated pairing amongst the unconditioned stimuli, the conditioned stimuli move cues that drive motivation for the beverage.
Thirsty yet? Visual cues such equally these are used to drive food/beverage seeking together with consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding drinkable plenty times, especially equally a malleable child, your encephalon comes to associate everything almost that drinkable amongst the master copy vantage you lot obtained from it (calories, sugar, together with caffeine). This is just Pavlovian/classical conditioning*. Everything associated amongst that drinkable becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the scent of it, the audio of a tin popping, together with fifty-fifty the physical together with social surround it was consumed in-- just similar Pavlov's dogs learned to drool at the audio of a bell that was repeatedly paired amongst food.
This is a big business office of why nutrient advertising works. Showing you lot nutrient on TV or on a billboard is just a cue that triggers your previously formed vantage association, motivating you lot to obtain the food/beverage when it may non direct maintain crossed your heed otherwise.
Cola is an interesting drinkable amongst a long history inwards the US. It became pop later on the evolution of Coca-Cola yesteryear the American chemist John Pemberton inwards 1886. If you lot asked twenty people on the street what is used to flavour together with coloring cola, I suspect most of them would direct maintain no idea, or gauge roughly form of industrial chemic concoction. In fact, the flavour comes from a blend of mutual spices we're all familiar with, including citrus rind, cinnamon, together with vanilla, together with the coloring comes from caramel.
Of course, it also comes amongst a hefty dose of sugar, or to a greater extent than precisely, high-fructose corn syrup. One 12 oz tin clocks inwards at 136 calories, almost 50% to a greater extent than than a medium apple. A twenty oz beverage, also commonly consumed, weighs inwards at 226 calories. Soda is nutritionally bankrupt, tends to survive consumed carelessly on come about of a normal diet, doesn't comprise the substances (fiber, protein) that would commonly trammel intake together with render wellness benefits, promotes molar decay, together with is rewarding plenty that nosotros imbibe it inwards the absence of calorie demand (hunger). Sugar-sweetened beverages (as opposed to most other sources of sugar) are linked to the evolution of obesity inwards observational studies together with controlled trials, although the show hasn't ever been consistent.
Why produce nosotros imbibe soda? Because it's rewarding, almost yesteryear Definition (reward = motivation together with behavioral reinforcement). If it weren't rewarding, we'd just imbibe H2O instead. Why is it rewarding? No mystery here. As amongst all hyper-palatable/rewarding foods, it's somewhat of a perfect storm. It contains a concentration of carbohydrate that's correct at the human "bliss point" that is consistently exploited yesteryear nutrient manufacturers-- non besides depression together with non besides high. It contains caffeine, a habit-forming drug (and it used to comprise cocaine). It tastes proficient together with has a pleasant fizz. Last but non least, it's tardily to ingest.
* The calories, sugar, together with caffeine are the unconditioned stimuli; the appearance, aroma, atmosphere, etc. are the conditioned stimuli. Once conditioned yesteryear repeated pairing amongst the unconditioned stimuli, the conditioned stimuli move cues that drive motivation for the beverage.
