-->

Healthy Life - Motivation, A Process


The higher upwards is the pic is of Jack Canfield described as America's No. 1 Success Coach!  He is a motivational speaker too writer of 'Chicken soup for the soul' serial of books.

If 1 asks, what is a managerial working?  The answers are, typically:
  • Planning
  • Organizing
  • Staffing
  • Controlling
  • Leading
  • Development of people
  • Measuring
  • Integrating
However, at that spot is one theme underlying all of managerial or whatever other organizational go - it is the management of MOTIVATION.  In all pharma companies, strategic, planning too operational working depends on the underlying too taken-for-granted aspect: motivation.  In fact, the somebody most successful inwards pharma marketing too management is the 1 who tin john motivate himself too others to go towards preset objectives.

Motivation is the wishing to make things.  It refers to a procedure that supports, elicits, too controls for certain required behaviours.  Thus, if the target demeanour is to withdraw maintain a MR (Medical Representative), go out everyday amongst a planned handbag too implement the marketing programs such every bit coming together 10 doctors too performing planned in-clinic activity, so at that spot should live a procedure which supports, elicits too controls this MR behaviour.

The procedure of motivation depends on intrinsic too extrinsic factors.  Those factors internal to the somebody are intrinsic factors.  For instance, the inner drive inwards a Product Manager to empathise the triggers responsible for sales of his product, is an intrinsic factor.  This inner intrinsic factor motivates the Product Manager to go out to the field, consider doctors, speak to MRs, prepare MRs or other champaign personnel too farther it helps the Product Manager chalk out specific demand boosting strategies, promotional inputs too other specific marketing programs.  Let us say, through marketplace position analysis, too working inwards a field, a Product Manager understands that Product Influenza A virus subtype H5N1 which has support inwards General Surgery, is non good patronized past times ENT doctors.  Based on this insight, the Product Manager volition chalk out ENT doctors' oriented marketing programs, to generate prescription stream too sales of Product A.  For the procedure of motivation to succeed the intrinsic factor should live strong.

What motivates a person?

The extrinsic factors of motivation include - money, status, relationships too network, too other beast comforts (including food, beverages etc).

The intrinsic factor - fundamentally responsible for a person's go habit or a certain way of living/working - is: 'a deep wishing to defend oneself from loss too harm'.  If a MR knows that lack of involved go tin john motion harm to him inwards damage of loss of prescriptions, sales too survive his benefits, so the MR volition live motivated to go amongst high involvement.  However, if the MR does non visualize the loss to himself, due to his demotivated workstyle, so the MR volition go along to live lackadaisical.  This applies to whatever champaign managing director or production managing director too. 

Thus, the visualized noesis of a for certain activity to construct a departure to himself or herself volition motivate the private to comport inwards a item manner.  If a Product Manager is confident that his production promotional input or strategic insight or his articulation champaign grooming work, will live recognized too it volition construct a departure to himself too to his organization, so the Product Manager volition live motivated to involve inwards that activity.

Motivating people

The challenge for managements too managers is creating, constantly improving too making the procedure of MOTIVATION effective too efficient.  It should live appreciated that motivation is non a unmarried thing, it is process.  Motivating people is a procedure involving many elements too non simply the boss.

Motivating 100% target achievement

The mutual denominator of all motivational processes is that the individual, group, squad or scheme should attain 100% of all the targets ie., sales target, production target, despatch target, turn a profit target, construct equity target, Dr. coverage target, best house to go target (for HR people) too so on.

The weakness of most motivational processes is the overreliance on 1 factor for achieving the desired output. 

For instance, a theater may believe MR activity is 100% responsible for sales outputs.  They volition so fashion out motivational processes inwards those lines to ensure high MR activity.

Another firm may believe character of MR activity is 100% responsible for sales outputs.  This theater volition so withdraw maintain motivational processes accordingly, laying emphasis on PMT ie., production management too training.

If a theater believes PMT activity is vital, so motivational processes volition focus on them too.

Yet another pharma theater may focus on CME too mailer activity, which they believe is genuinely responsible for motivating prescribers too thus they volition withdraw maintain motivational processes inwards the theater on those lines - this is especially truthful of super-specialty production divisions.

Ultimately motivational processes inwards the scheme depend on line of piece of work organisation model, production type too range, full general marketplace position weather condition too requirements, values, understandings, goals, beliefs, civilisation too philosophy of the organization.  If a theater believes that survive it is noesis that drives success for the firm, so the motivational processes inwards the theater volition live to acquire, disseminate too exercise noesis so that the theater achieves its objectives.

Auditing motivational processes inwards the organization

It may seem funny or ironic - but many firms volition non withdraw maintain a clear persuasion of the motivational processes in the firm.  The granting of an annual increase is the primary motivational procedure to most firms!  However, motivation is a complex subject.  Producing desired go behaviours volition non live possible exclusively through annual increments.  Creating motivational processes is to a greater extent than subtle, it involves intangibles, creating feel-good factors, go enrichment, providing positive reinforcers too rewards on a continuous basis, training, morale boosting programs too other concepts. 

The rising of Mankind Pharma, straightaway the trailblazing growth of Eris Lifesciences, the resurgence of Astra Zeneca, the touching of Aprica Pharma, Corona Pharma/Remedie too the like in diverse pockets of Indian pharma market has got to a greater extent than to it than just operational planning, strategic focus, too overall planning too execution. 

These firms withdraw maintain genuinely hitting the correct push of MOTIVATIONAL PROCESSES which is encouraging desirable behaviours inwards their employees and external customers (doctors, chemists, too stockists). 

In today's pharma marketplace position conditions, the fourth dimension is ripe for pharma firms to map, collect data, gain insights, audit, analyze too empathise the MOTIVATIONAL PROCESSES inwards the scheme for internal employees and external customers (and associates).  The demand is straightaway for a comprehensive pic of status too construction of motivational processes operating inwards the firm.  Then the side past times side pace is to ameliorate the motivational processes of the theater - every bit a continuous thing. 

Improving the motivational processes is a delicate, intensive too intricate work which volition involve changing layouts, linguistic communication used, cultural symbols, vantage systems too so on.

Ultimately (1) people make line of piece of work organisation amongst people (2) people go for people (3) people demeanour if desirable volition make productive too skillful results for a firm.

CONSIDERING THE STATUS AND CHALLENGES OF PHARMA FIRMS today, information technology WILL NOT BE Influenza A virus subtype H5N1 SURPRISE IF PHARMA FIRMS CREATE Influenza A virus subtype H5N1 CMO (CHIEF MOTIVATION OFFICER) for the theater - a CMO who volition live responsible for motivational processes too practices of the theater too volition withdraw maintain key final result areas for himself every bit good - to exhibit his contributions to the top management. 

End of article thoughts


In the higher upwards pic nosotros consider the photograph of my father-in-law who is a landlord too practicing Indian vogue astrologer (at Nava gruha krupa, Gardadi, betwixt Gurvayankere too Venoor, South Kanara district, one-half threescore minutes from Dharmasthala, Karnataka (Ph.: 08256 - 278050 or 9972725717, languages he knows Kannada, Marathi, Tulu, too broken English linguistic communication too Hindi)).  He is dedicated to his profession.  He is passionate well-nigh it.  His twenty-four hours starts from 6.30 am till may live 11.00 pm - at that spot is a continuous current of people all through the twenty-four hours for consulting him.  When he takes breaks for his routine activities the people await for him patiently to come upwards back, at the verandah, where he practices. 

Mr. Influenza A virus subtype H5N1 G Patwardhan (my father-in-law) provides astrological remedies to Hindus, Jains, Muslims too Christians inwards their vogue of faith.  Best of all he still, at the historic catamenia of 65 years, is downwardly to earth, no airs, too considers himself a learner too practitioner of his profession.  He does non withdraw maintain a fixed accuse (based on their feeling, the clients voluntary give him some money, if my father-in-law feels the client has overpaid him - he stuffs some money dorsum into the pocket of the client!).  The educated, police, banking concern managers, doctors, line of piece of work organisation people, illiterate, politicians, too fifty-fifty cheats, thieves too murderers withdraw maintain come upwards to him for astrological consultation.

I was at that spot at his house for four days inwards Apr 2012 too was fascinated past times his cases too continuous practice.  I was fascinated past times his self - motivation.  When I asked him why he works ceaselessly or does non withdraw maintain any fixed fees - he laughed too said it satisfies him to consider the smile of benefit inwards his client's face.  He reiterated that at his historic catamenia - exclusively such intangibles motivate him.  He leads a uncomplicated life ... hence, reflecting on him I withdraw maintain researched too written well-nigh MOTIVATION inwards this blogpost.

There withdraw maintain been interesting cases inwards his astrological practice:

(1) Once, a local political leader too temple trust chairman had come upwards to him too asked him to come upwards over to his family every bit he was having a lot of trouble in recent past (fires, harm to his house, affliction too accidents to the family inmates).  My fil (father-in-law) started seeking answers to the problems through his 'prashna jyothisya' astrological practice.  He saw the indication that the somebody had gotton some aureate illegally into the house.  When he enquired the somebody said 'no', to which my fil said sternly: 'it appears to me from this 'jyothish knowledge' you lot withdraw maintain stolen gold!'  The somebody panicked, took him to an inner room too confessed to withdraw maintain gotton a aureate money from the temple offering to the house!  Apparently this caused the problems inwards the family to the family inmates (there is a brahma rakshasha concept), this was survive ameliorated through my fil's advice...

(2) Influenza A virus subtype H5N1 duad came to him too said their 2 children so 16 and xv years quondam were missing for a few years, so they were wondering what to do.  After the prashna jyotishya session, my fil said 1 would come upwards dorsum inwards a month's fourth dimension too the other after 2 months, too he recommended some poojas inwards the temple.  He gave a hint that the boys were inwards a jail too would live released.  He asked the duad to convey the elderberry man child to him when he comes back. 

To the couple's surprise, the elderberry man child came dorsum after a few days. Accordingly, the duad came amongst the elderberry man child to my fil.  The elderberry man child gave his story: apparently, some of the elders of his hamlet who had migrated to distant cities, 1 of them motivated them to come upwards along amongst them - too inwards a item metropolis the boys were used to rob a bank, the boys were trapped inwards the bank, caught past times police but the elders escaped.  The boys were taken to the juvenile prison theater jailed too the elderberry boy who was released came back, the 2nd boy came dorsum 2 months later.

(3) An elderly Muslim duad came amongst their problem: their missy after union was staying amongst them, the son-in-law was missing for well-nigh 2 years, so they wanted to know what to make - should they acquire inwards for remarriage of their daugther?  After the prasna jyothishya session my fil said that the son-in-law would come upwards dorsum inwards 3 or 4 days too volition reunite amongst the daughter.  The duad was puzzled, yet they followed some instructions every bit per Muslim traditions every bit advised past times my fil.  The son-in-law came dorsum on quaternary day, manifestly he had gone elsewhere to earn money, which he did too straightaway was reunited amongst his wife.  They all came for a thanksgiving view to my fil's place.

To the typically modern metropolis bred Indian too to the westerner the higher upwards narrations may sound nonsensical.  Remember I - Sunil southward Chiplunkar - am also educated too scientifically trained: I withdraw maintain B Pharma, yard Pharma, PGDMM too PGDHRM to my credit.  I withdraw maintain also travelled a lot too seen many things inwards life.  So make non discount above writings.  There are many things of traditional knowledge, which are unknown to modern guild people.  My manlike somebody rear - inwards -law is also a human of stature, too his brothers are highly learned Professors etc.  My father-in-law due to necessity concentrated on agriculture too traditional knowledge.  During his youth he was known every bit 'Michael Jackson Patwardhan'.  Influenza A virus subtype H5N1 progressive farmer, my fil had the best safe plantation too had won awards.  The argue for his success inwards safe cultivation?  Well, inwards the sapling stage, wild pigs would laid on safe saplings too swallow the bark making the safe trees narrow too depression yielding.  My fil had arranged speakers inwards the safe plantation too would play Michael Jackson sound songs which would chase away the wild pigs, the final result was his safe plantation had wider too robust safe trees!  This was reported inwards newspapers every bit good inwards late1980s.

Anyway, coming dorsum to the champaign of study of motivation, it is no incertitude that motivational practices too processes are making the departure for organizational results.  The concept of motivational processes demand to live taken to a greater extent than seriously too comprehensively for a competitive edge, rather than every bit articulatio genus jerk reaction (Oh! Sales are hapless - well, increase incentives too bonus offers to the merchandise too offering costlier gifts to doctors, this volition motivate champaign people, doctors too pharmacist retailers - so nosotros volition acquire improved sales).  Motivational processes demand to live good persuasion out, comprehensive, proactive and should embrace employees too customers: organizational results are tied to motivational processes too practices of the firm.

Thanks for patiently reading this longish blogpost, best of luck, delight recommend this blog to your acquaintances, too scroll down, click on older posts wherever required for reading all other posts.

Sumber http://pharmaceuticalshealthcare.blogspot.com

Berlangganan update artikel terbaru via email:

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel